FUNFLUENTIAL IS LIVE AND READY TO MAKE TOY AND FAMILY INFLUENCER CAMPAIGNS EASIER THAN EVER

• January 30, 2024

The first-of-its-kind software includes a vetted, family-specific creator list with 33+ million combined followers

New York, NY (January 17, 2024) – The highly anticipated FUNfluential software is LIVE! It combines an unparalleled level of access to toy and family specific influencers along with time-saving management tools to create campaigns, contact creators, and track results – all at an affordable price. FUNfluential is fully integrated with Instagram, TikTok, YouTube, and Facebook allowing brands to generate robust reports including posts & videos, statistics, links, and monetary value. All without ever having to request links from creators.

FUNfluential is the only influencer campaign management software specifically built for the toy and family industries. The revolutionary tool boasts a highly curated influencer list with 33+ million combined followers (and growing daily). FUNfluential connects creators who love play with brands that build joyful products.

FUNfluential is a passion project between the toy experts at Adventure Media and Events and toy industry veteran, Deborah Stallings Stumm, with both parties recognizing the explosive growth in the influencer marketing space.

“As a former toy company sales & marketing executive, I understand the value of content created by trusted influencers as well as how time consuming and expensive it can be to manage and track these much-needed campaigns. FUNfluential solves this problem on multiple fronts by “matchmaking” toy companies and high-quality, high-engagement influencers and allowing brands to manage their campaigns in an easy-to-use platform.,” says Deborah Stallings Stumm, Co-Founder of FUNfluential

“FUNfluential is the perfect complement to our Toy Book, Toy Insider and Pop Insider brands and works hand-in-hand with our influencer-focused events like Sweet Suite, Holiday of Play and Spring Fling. Bringing toy companies together with top creators is a natural fit in our portfolio of offerings, “says Laurie Schacht, Chief Toy Officer.

FUNfluential is available now to toy companies and family brands. The FUNfluencers are ready. Are you?

Toy manufacturers or agencies interested in learning more about FUNfluential or experiencing a live demonstration can contact James Devin (jdevin@adventurepub.com), Stephanie Infantino (sinftantino@adventurepub.com) or Thomas Stephen Jr. (thomas@toybook.com) for more information.